The project started with a client brief that focused on integration, efficiency, creative possibilities, and industry-standard tools. We wanted the animation to feel energetic, fun, and inspirational, switching between different visual styles.

From there, we developed an internal concept based on the song Limitless, shaping the narrative around Maxon One as a creative powerhouse where ideas take shape, animations flow smoothly, and every tool empowers limitless creativity. We explored and experimented with various mediums, blending motion graphics, 3D modeling, frame-by-frame animation, and compositing to reflect the suite’s versatility.